Digital Sales leader, trail runner, self-builder. This is the full picture.
Trail running, mountain biking, skiing, football. Not casual hobbies — these demand commitment, discomfort, and seeing things through. Same muscles I use for everything else.
On repeat.
What's on while running, building, or just thinking. A window into the mood.
Code, apps, e-commerce, and actual physical structures. The common thread: an idea taken from zero to something real.
Managed the full construction of a house from foundations up. Architecture, permitting, contractors — every decision taken from scratch.
A French Alps apartment. A 4000km bike ride through South America. Putting capital — and time — into things that matter.
Chile · Argentina · Bolivia · Peru
French Alps apartment. Renovation, rental management, and ski-season lettings. Bought as a long-term investment in a place worth spending time.
15+ years across digital sales and paid search — from agency manager to global senior leader. The discipline and systems thinking from sport translates directly here.
